Fame! On the Road to New York

Both sides of the book depicted on this billboard are titled "History of the United States."
The copy on the left reads: "You are now in Peekskill. The stone for the nave of the Cathedral of St. John the Divine, New York city is being quarried near Peekskill. This "golden granite" is of light buff color and will match the choirs and crossing.
The caption under the tire on the ad reads "Royal Cord" an apparent reference to the tread design.
The sign to the right reads: "United States Tires Sales & Service Depot."